The Rise of Adria Motorhomes
Adria Motorhomes 50 Year Anniversary
Adria celebrates its 50 years anniversary this year (and 45 years in the UK market) and enter the year in good health and a strong position across Europe. Yesterday Family Travel Centre went to see the latest 2016 Season models to find out what is in store for our customers in the coming year.
Adria launched their first motorhome in 1982 and have spent the last 3 decades ensuring that their products have continued to develop into the fantastic products we see today. A strong focus on quality, innovation and design along with bespoke products for the UK market ensure that Adria will see continued success in 2016, there is even a special “Silver Edition” motorhome to celebrate Adria’s 50th Anniversary.
Adria have great heritage, 50 years is along time to be making leisure vehicles, but they are still trying to establish themselves in the UK and break the stranglehold of the established UK manufacturers. Adria are currently the 8th largest manufacturer in the UK but are starting to take market share from the likes of Auto-Trail, Bailey Motorhomes and Swift but the story is very different across Europe. Adria are now seen as the Number 1 manufacturer across Europe; Adria are the number 1 motorhome manufacturer across Scandinavia and have strong, top 3 positions in Germany and Spain as well as now being the Number 1 manufacturer in France ahead of home grown brands such as Pilote, Chausson and Rapido.
Adria hold a 6.9% market share across Europe in motorhome sales and are seeing double digit growth that is out performing all their competitors and they are predicting a continuation of this growth in the coming year as well as a focussed assault on the UK market with competitive pricing and a very strong range of products to tempt the UK public. To support this growth Adria possess a world class manufacturing facility in Novo Mesto, Slovenia that is capable of producing 17k caravans, static, motorhomes and van conversions each year and can produce 25 motorhomes and 8 van conversions each day!
With new sales on the rise in the UK (up 22.4% last year) the coming season will be an exciting one for dealers and the UK public to enjoy!
For an early sight of the new Adria motorhome range why not come to our indoor showroom in Brislington, Bristol to see the new range for yourself.
See you Soon
Matt, Matt, Andy and the Team at Family Travel Centre
About Family Travel Centre (www.familytravelcentre.co.uk):
Family Travel Centre offers families and friends a way to make the most of their leisure time, through the freedom and fun of getting on the road and discovering the great outdoors together. The award winning dealership is run by families for families with its outdoor and indoor showroom based on a 2 acre site in Brislington, South Bristol . Family Travel Centre won Adria’s ‘Customer Service Dealer of the Year 2012’ and now again in 2013, and offers a full range of new and pre-owned vehicles including Laika, Sunlight, Adria and Globecar motorhomes, a specialist retail shop packed with accessories, and a professional on site workshop, with Dethleff and Hobby Service Centre status for any servicing or maintenance requirements. Family Travel Centre gained ‘Premium Dealer’ status during 2012 for its in depth Adria product knowledge and five star customer service. It is also one of three Adria Twin GT authorised dealers in the UK.